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the true trade area for any new location. The home and work footprint maps helps Veggie Grill differentiate centers that are close to visitors' workplaces versus home neighborhoods, and therefore a likely lunchtime destination. The demographic breakdowns helps Veggie Grill understand whether its target customers actually are spending time at those centers. In 2012, SANDAG acquired the South Bay Expressway, a private toll road running north south along the eastern side of the region. SANDAG slashed tolls, with the primarily goal of diverting traffic away from the major Reebok Ortholite Shoes Price
Using StreetLight InSight, Mike and his team are able to understand Reebok Nano 6.0 Gum Sole
StreetLight provided "before and after" metrics, which analyzed relative shares of traffic on both roads before the toll reduction and then after the reduction had been in place for a few months. weekday commuting times versus weekend activities). Now SANDAG is better equipped with information to show the return from the major infrastructure investment.
formulate strategies on which types of businesses would be most successful in each area. StreetLight's metrics are aiding OBDC in recruitment of new restaurants, retailers and companies to the corridor.
Partnering with StreetLight Data enabled OBDC to prove that, in fact, the Broadway Corridor is a crossroad of the Bay Area. StreetLight InSight fooprint maps showed clearly that people who live throughout the greater Bay region, including much wealthier parts, regularly come to Oakland to work, shop, and socialize. Seeing how visitors to different sections of the corridor shift by time of day and day of week helped OBDC to Reebok Memory Foam Shoes
Helping a fast growing restaurant understand true trade areas in new markets.
Veggie Grill, the entirely plant based fast casual restaurant concept committed to revolutionizing the way people think about vegetarian food, is growing fast. After huge success in its first restaurants in the Los Angeles area, the company is looking to expand to new markets throughout California and beyond. A technology saavy company, Veggie Grill quickly saw value in StreetLight Saucony Trail Shoes Data's offering and was one of the first companies to come on board.
interstate, I 805, to help alleviate congestion. A year later, SANDAG wanted additional analytics to help understand the impact of the toll reduction and answer the fundamental question are drivers actually switching routes?
Oakland Business Development Corporation (OBDC) has a mission to increase economic activity and opportunity in the City of Oakland. The organization, founded in 1979, has played an important role in helping boost the city over the past 30 years. While some neighborhoods have seen huge improvements, others, such as the Broadway Corridor in Downtown Oakland, lag behind in terms of economic resurgence. This area had nearly 400 vacant commercial properties as of early 2013. OBDC wanted to jump start redevelopment of this corridor but was met with hesitance on the part of business owners, since the people living close to the area did not match the retailers' target demographics. From traditional analytic perspective, this part of the city had low potential.
"Customer behavior in the trade area is more relevant to the site selection decision than just the daytime population", explains Mike Beck, Vice President of Development. "Static demographics and psychographics fall short in describing the daily ebb and flow of customer activity. StreetLight provides us with a dynamic perspective of shopping centers, capturing trade area nuances that until now have taken hours and days of in market shoe leather to understand. The savings in time and risk mitigation are huge."
Proving that Oakland is a crossroads for the Bay Area and ready for retailers.
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