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underlines his long term ambitions for the Premier League club.
Allam again angered Hull supporters this week by pledging to walk away if his controversial 'Hull Tigers' rebranding plan is not approved by the Football Association.
For all his doubters I think this week has proved what the club actually means to him. He doesn't have to make any more statements than what he has just done.
On loan Sunderland man Danny Graham has found the net just once, as has the injured Sone Aluko, with summer recruit Yannick Sagbo netting twice.
"It's been no secret that even last year we got promoted with a top scorer on nine goals," he said.
"As I've said repeatedly in January good players don't become available that often."
Steve Bruce appeals to Hull City fans to end opposition to Assem Allam name change plans
Bruce's priority in the transfer window was to increase his side's goal threat, with his current batch of strikers far from prolific.
the right person became available could we get them? With the start we've had we've been able to get someone in Jelavic who 12 months ago wouldn't have been possible.
"We've got players who are willing to do all sorts but not really be a goalscorer, so when the chance came to get him we've acted.
But Bruce says the fact that Allam has sanctioned the signings of strikers Nikica Jelavic and Shane Long Reebok Ventilator Supreme Beach Stone
"I don't think it will for the time being but hopefully it will. Reebok Gl 6000 Grey
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"Thankfully he has chosen us after a few long discussions, I have to say. It's an excellent signing for us.
"The most important thing for me is the two players we are bringing in to wear the shirt, who will significantly add to the squad and make us better and bigger and Reebok Gold And Black hopefully keep us in this division for the next few years at least."
Bruce said: "It's disappointing in the week where we should all be hailing the chairman and the work he's done that we're talking about something that will hopefully go away.
"It's always been something that if and when Reebok Blacktop Black
Hull City manager Steve Bruce has appealed to the club's fans to end their opposition to owner Assem Allam's plans to change the club's name to the Hull Tigers.
Despite being on the lookout, Bruce was surprised at the quality of player he has been able to bring to the club.
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