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He joined the company as CEO earlier this year, after a 40 year career in the retail food industry. C also brought in a new chief financial officer, David Doty, earlier this year. Doty has experience as a CFO in both the food and construction industries.
"By listening to our customers and catering to their preferences, shoppers are buying more when they shop with us."
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Stores will emphasize local produce, including more organic items; certified Angus beef; a larger selection of general merchandise offerings, including more natural options; and an expanded wine selection. Some stores also will see the addition of salad bars, hot prepared food options and sushi, officials said.
in Creswell and another in Pleasant Hill, that it said were underperforming. The closures reduced the number of stores from 60 to 43. Ray's stores in Oakridge and Veneta remain open.
In addition, items will feature gluten free, low carb, low sodium and GMO free shelf tags, making it easier for customers to find products, officals said.
Store rises from Chapter 11
C announced Wednesday that it has emerged from Chapter 11 bankruptcy in a little less than nine months and will be making changes to its stores. C is the parent company of Ray's Food Place, Shop Smart and C Market.
Wissman said he sees the company as "a chain of independent stores rather than an independent chain of stores," meaning that store programs can be tailored to each community.
Wissman said the company launched a pilot "Eat Fresh Eat Local" program this summer at 11 Ray's Food Place stores in Oregon. "Customer response continues to be overwhelmingly positive," he said.
that the company is calling Ray's Healthy Living will integrate natural and organic items with traditional groceries, company officials said.
it has embarked on a new initiative that will integrate natural and organic items with traditional groceries. Other store improvements are in the works, company officials said.
Since seeking the protection of the bankruptcy court in November, C has hired a new president and closed about one third of its stores, including one Saucony Chicago Marathon Shoes
"With bankruptcy behind us, we're in a position to enhance our stores," C President Karl Wissmann said. "Customers can expect more selection and new offerings."
The farm to store program sources fresh produce from nearby family farms that use sustainable Reebok Navy Blue Sneakers methods, Wissman said, adding that "we're offering our customers more than 100 varieties of local fruits and vegetables through the season. Our complementary Pick 5 CSA program (that) lets customers select five fruits and vegetables every Saturday morning is also receiving rave reviews.
"We recognize that customers may now shop at both a big box and a local grocer," Wissmann said.
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